transparent pricing · no per-seat surcharges

Pricing built for DTC brands

Three tiers. Annual or monthly. No hidden fees, no per-seat surcharges, no surprises.

For DTC brands formalizing operations
Essential
$499/ month
billed $5,990 annually
Save $1,198/year — 2 months free
14-day free trial, no credit card required
Up to 30 employees
Up to 100 friends & family members
1 connected Shopify store
Personal one-time codes for every employee
Basic gift card issuing
Self-service employee portal
Email support
Start free trial →
Multi-store, multi-region, holdcos
Enterprise
Custom
Annual contract, custom terms
Everything in Growth, plus:
100+ employees, 500+ friends & family members
Unlimited Shopify stores (multi-region)
White-label portal options
Dedicated Customer Success Manager
SSO + SCIM provisioning
Custom contract terms, DPA on request
99.9% uptime SLA
Talk to us →

Looking for something smaller? Talk to us about Standard.
500+ employees or multi-region holdco? Talk to us about Scale.

Founding Partners

Founding Partners get more than a discount.

We’re onboarding our first 20 customers as Founding Partners. Custom terms, first-year pricing, direct founder access, and a real say in product direction.

If FAFFLY is a fit for your team, let’s talk about what Founding Partner status looks like for you.

Apply for Founding Partner →

Common questions.

How does FAFFLY count employees?

We count active employees in your organization on the first of each month. Offboarded or inactive employees don’t count toward your tier limit. If you go over your tier limit mid-month, we’ll reach out about upgrading — we never charge surprise overages.

Do friends & family members count toward the employee limit?

No — friends and family members have their own separate cap, listed inside each tier. Adding F&F never affects your employee count.

Can we connect multiple Shopify stores?

Yes. Essential includes 1 store, Growth includes 3 stores, and Enterprise is unlimited (including multi-region setups). For brands between tiers, we offer per-store add-ons — talk to us.

What happens at the end of the 14-day free trial?

Your trial ends and we’ll reach out to convert you to a paid annual or monthly contract. We don’t auto-charge or auto-convert — you stay in control. Your data and configuration are preserved for 30 days after trial end.

Do you charge per seat or per user?

No. Every tier is a flat monthly price regardless of how many employees you add (within the tier limit). Adjacent tools like Workhuman, Perkbox, and Bonusly charge per-employee, which gets expensive fast — we don’t.

Can we cancel anytime?

Monthly plans cancel anytime, no commitment. Annual plans cancel at the end of the contract term. We’ll always export your data on request, and we don’t lock you in.

Ready to get started?

14-day free trial. No credit card required.